Ever wonder how Billionaire Michael Jordan made $100 Million dollars in 2014? Well, here is all the answers to your questions and Michael Jordan has his Air Jordan/Jordan Brand to thank for majority of it.
Jordan earned $100 million from Nike and other partners last year by Forbes’ count, more than any other retired or current athlete. His 2014 haul is also more than the $94 million Jordan made in cumulative home salary during 15 years lacing up his hightops for the Chicago Bulls and Washington Wizards.
Nike’s Jordan Brand is a financial juggernaut. Jordan U.S. shoe sales rose 17% last year to $2.6 billion, according to data compiled by SportScanInfo. Jordan has nearly 10 times the sales of the signature shoes for the top active NBA star, LeBron James. Jordan apparel and the international business add more than $1 billion as well. The Jordan Brand commanded 58% market share of the $4.2 billion U.S. basketball shoe market last year, up from 54% in 2013. The Swoosh’s share jumps to 95.5% if you include Nike Basketball. The competition: Adidas (2.6% share), Under Armour UA +0.15% (1%) and Reebok (0.8%).
Take the launch of the retro Air Jordan XI “Legend Blue” on Dec. 20. It sold out on Nike’s website in three hours. Other retailers also quickly emptied their supply. At an average price of $180, according to SportScanInfo, Nike sold more than $80 million of the “Legend Blue” within its first week with most of the sales on the first day. This is one style over one week. For perspective, Adidas, Under Armour, Reebok and every other non-Nike/Jordan brand sold a cumulative total of $190 million for all its styles over the 52 weeks of 2014. That is the power of Jordan.
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