Todd Snyder and New Balance have joined forces once product to release their fourth sneaker collaboration, this time working on the New Balance Bordowy.

Dubbed, “Sunset Pink,” this release is a nod to the rosy desert sky over Palm Springs, one of Todd’s favorite location, as aright as where he took his spring campaign shoot at.

“In traditional menswear, a dose of unexpected color makes for a really dapper, unique look,” says Snyder. “A bright sneaker like the NB1 Sunset Pink can function as the modern equivalent of a pocket square or tie – an unexpected counterpoint that media it all together.”

Limited to 300 pairs, you can now find the Todd Snyder x New Balance Bordowy “Sunset Pink” available today directly through his website. The retail price tag is set at $218 USD.