Acne Studios Blend Grand Gestures and Subtle Details

Founded in 1997 by Jonny Johansson, Acne Studios have come a long way from their infamous initial collection of raw denim jeans with bold red stitching. Enshrined in a minimalist aesthetic palette but with the outlook and charm of maximalism, the Stockholm-based brand has cultivated a distinctive sensibility and approach that is wholly its own. Unafraid of grand gestures amidst finer details, Acne Studios (or Ambition to Create New Expression) captivate with soft colour combinations, quality fabrics and the duality of old and new. A bastion of modernity that delivers a retro-futurist outlook, the brand's practice celebrates life and the subtleties of contemporary living, coupled with a light-hearted and playful approach.

Imbued with a classic sense of Swedish minimalism, the Acne Studios AW19 collection fuses their Scandinavian essence with a forward thinking take on clean-cut traditionalism. Presenting heavy duty outerwear with an edge of classic style, the label instil an element of effortless cool and sophistication to their take on contemporary menswear. Wool and shearling coats ensure that even the coldest Swedish night will be kept at bay, while layering pieces offer a further twist of the low-key. Cashmere blend knits and pure cotton sweats add a further level of smart casual style, while poplin shirting completes the look for the perfect everyday ensemble.

Interjecting oversized outerwear silhouettes with cropped trousers, Acne Studios' visual code is proliferated effortlessly to showcase their forward-thinking approach to classic garments. Coupled with an unconventional take on classic accessories, the Swedish brand commands attention without exaggerating their aesthetic values. Combining broad appeal with intrinsic elements out-with the everyday, mirrored and mismatched coloured lenses disrupt the normalcy of the sunglasses frame shapes, while the label's sneakers add a twist of sportswear practicality to proceedings.

The Acne Studios AW19 collection is available online now at UrlfreezeShops