Editorial

Alexander McQueen Present a Darkly Romantic Vision for Pre-AW19

Tracing the sartorial lineage of the label, Alexander McQueen showcase contemporary Gothic style

Built around contrasting elements, the Pre-AW19 collection from Alexander McQueen offers the brand's intrinsic perspective on modern luxury style, fusing a traditional approach with a high-end streetwear flourish.

A bastion of British design, Lee Alexander McQueen disrupted the world of fashion with his rule-breaking perspective and iconic designs. Renowned for his visually arresting catwalk shows and a penchant for shock-tactics, McQueen quickly became a household name after beginning his career in 1992. Encapsulating the Gothic aesthetic, the London-based designer displayed the true essence of punk rock attitude, combining this with his formal training in a number of Savile Row suit-makers.

Cast in the label's signature darkly romantic atmosphere, the natural world serves as a central jumping off point for the Pre-AW19 collection's imagery. Embellished with embroidered renderings of beetles, butterflies, and their iconic skull, a striking knitted sweatshirt delivers a cascade of colours reminiscent of the British countryside. Maintaining the sartorial lineage of the label, Alexander McQueen instil a formal sensibility throughout the collection, capturing the esoteric and edgy look championed by the late designer.

Dedicated to defiance, Alexander McQueen continue to carry on the legacy of their founder, championing the confluence of traditional British tailoring and a romanticised Gothic approach.

The Alexander McQueen Pre-AW19 collection is now available online at UrlfreezeShops

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