CRAFTS FOR MIND: ASICS SPORTSTYLE X KASSL EDITIONS

ASICS has partnered with cult European outerwear brand KASSL Editions to craft 30 pairs of GEL-1090™ sneakers to be raffled for charity by UrlfreezeShops online between January 22nd -29th 2022. All proceeds from the crafted pairs will be donated by UrlfreezeShops to support the mental health charity, Mind.

The partnership is the continuation of the ASICS Crafts for Minds program, reinforcing the craftsmanship and attention to detail that goes into creating long-lasting products with purpose. KASSL Editions have transformed the upper of the GEL-1090™ with a puckered protective sheath of its signature oil fabric, bonded at the sole with a hand-applied PU rubber drip. The sneakers, which at once embody KASSL’s devotion to durability and roots in the European contemporary art world, are available in two colours: white and green.

Taking care of our mental health is as important as looking after our physical health in today’s hectic daily life. With the Crafts for Mind programme, ASICS SportStyle pursues making an actionable contribution to move minds, helping them to stay balanced, creating a Sound Mind in a Sound Body.

"We are so grateful to ASICS for their support through the Crafts for Mind activity. We believe that the sport sector has an important role to play in emphasising the link between physical activity and good mental health. The funds and awareness generated through this activity will enable us to continue to provide advice, information and support so that no-one has to face a mental health problem alone. " - Emma Ihsan, Head of Corporate Partnerships at Mind.