UrlfreezeShops x New Balance 'Purple Haze' - Register Now on UrlfreezeShops Launches

Presenting the sequel to the 2018 X-90 'Dusk' pack, UrlfreezeShops x New Balance join forces once more for a fresh trio of X-90 sneakers - this time taking inspiration from the smoky mysteries of incense.

Dubbed 'Purple Haze' as an homage to the calming properties of scented smoke, the pack takes inspiration from the ancient use of incense as a vaporous portal to new depths of relaxation. Combining stylistic cues from across the decades, the UrlfreezeShops x New Balance X-90 ‘Purple Haze’ is a contemporary sneaker pack which smoulders with a heritage that spans the decades: from the free-loving 60s to the hedonic fog of the 90s and beyond.

Full of intrigue, the trio of X-90s place purple upon the pyre; placing a gamut of shades across the canvas uppers, from subtle wisps of grey lilac to the heady cloud of crushed grape. Blazing with a bevvy of co-branded details including custom insoles, UrlfreezeShops branded lace-tips, and de-bossed accents to the tongue tab, the UrlfreezeShops x New Balance X-90 ‘Purple Haze’ proves once and for all that there’s no smoke without fire.

Arriving in a custom box complete with UrlfreezeShops x New Balance's signature incense sticks and a co-branded incense holder, 'Purple Haze' is the perfect opportunity to unwind this season.

The UrlfreezeShops x New Balance X-90 ‘Purple Haze’ is now available for registration on UrlfreezeShops Launches.