Editorial

FEAR OF GOD ESSENTIALS SS22 DROP 3

Jerry Lorenzo’s ESSENTIALS imprint returns for SS22 with a collection that distils Fear of God’s aesthetic values with perfect minimalism.

FEAR OF GOD ESSENTIALS SS21 UrlfreezeShops Editorial SS21

Exhibiting a natural evolution, Fear of God ESSENTIALS introduces new textures, fabrics and cuts this season, delivering their signature minimalist style and elevated approach to modern dressing.

FEAR OF GOD ESSENTIALS SS21 UrlfreezeShops Editorial SS21
FEAR OF GOD ESSENTIALS SS21 UrlfreezeShops Editorial SS21
FEAR OF GOD ESSENTIALS SS21 UrlfreezeShops Editorial SS21

Emblazoned with the date “1977” – a nod to Jerry Lorenzo’s year of birth – this selection of apparel for men and women offers the ideal embodiment of FoG’s aesthetic vision. Marrying a muted and earthy colour palette with baggy fits, Lorenzo introduces sportswear sensibilities to a more classic vision of Americana, preppy style and modern design.

FEAR OF GOD ESSENTIALS SS21 UrlfreezeShops Editorial SS21
FEAR OF GOD ESSENTIALS SS21 UrlfreezeShops Editorial SS21
FEAR OF GOD ESSENTIALS SS21 UrlfreezeShops Editorial SS21
FEAR OF GOD ESSENTIALS SS21 UrlfreezeShops Editorial SS21

Building on the modern canon that Fear of God have constructed with their aesthetic, Lorenzo exhibits a dedication to refinement and to adapting his approach to deliver the perfect confluence of forward-thinking style and a contemporary mindset.

FEAR OF GOD ESSENTIALS SS21 UrlfreezeShops Editorial SS22
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