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LOEWE & ON FIND PRECISION THROUGH FUNCTION
14 March 2022Pairing technical engineering and master craftsmanship, LOEWE and ON present a capsule that delights with seasonal change.
Transforming their technical and no-nonsense approach to performance footwear, Swiss running brand ON have partnered with Spanish luxury label LOEWE, delivering a selection of footwear and apparel that finds the common ground between ON’s precision engineering and LOEWE’s legacy of craftsmanship.
Designed with the everyday in mind, ON and LOEWE, under the guidance of Creative Director Jonathon Anderson, deliver precision through function – an embodiment of both brands’ dedication to quality and craft.
Blending high fashion and performance wear, the collaboration employs a colourful gradient palette across both the capsule’s footwear and apparel. Reflective of the changing of the seasons, ON and LOEWE have built a selection of pieces that champion utility without forgoing forward-thinking aesthetics and a conceptual approach.
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