Olaf Hussein Focus on "Growth and Development" for SS20

In a world that is constantly shifting, Olaf Hussein believe that it is time we actively examine what those changes truly entail. Titled "Growth and Development", the Amsterdam-based brand focus on these changes and how they manifest within their own framework of style and cultural surroundings.

Standing for a sense of personal maturation, the "Growth and Development" collection features an array of outerwear and shirting that sees the brand's visual identity transposed onto a new form of sartorial style. Nods to past seasons in the form of branded tees and sweats further informs the collection's core themes, ensuring that what once was is never forgotten as the brand continues to morph and adapt to the changing culture of clothing around them.

Shot by Dutch photographer Casper Kofi in his trademark style, the look-book typifies the collection's interest in that liminal moment of reflection as one transitions from adolescence to adulthood. Shot at Celestial Vault in Kijkduin, the surreal surroundings of James Turrell's iconic 1996 work of art reflect on the close presence of change in everyone's lives.

Olaf Hussein's SS20 collection "Growth and Development" is available online now at UrlfreezeShops