Taking inspiration from classic high-school cliques for her AW17 collection with Puma, Rihanna delivers peak 90s nostalgia with 2017 personality.
Playing with graphic colour-blocking and exaggerated proportion, as she leads the charge in Puma's bid to make waves in the fashion-forward athletic-wear arena, Rihanna presents her contemporary imagining of the goths, the skaters, the preps, the nerds, and the mean girls, all majestically interpreted through her kaleidoscopic fashion-lens.
Never shy in bringing her good girl gone bad identity into the fashion arena, Rihanna rewrites the rule book on collegiate style while Puma legitimises the collection with their engineered sportswear expertise.
A selection of the AW17 Puma x Fenty collection will be available at UrlfreezeShops on September 28th.
