Editorial

Shop the Latest Editorial from Acne Studios SS18 at UrlfreezeShops

Sweden in summertime

Edvin Cotton Tee | Elms Print Vacation ShirtAri Cotton Drawstring Trouser | Jimmy Sneaker

Returning to UrlfreezeShops with a fresh drop of menswear staples which blend classic styles with explorative prints and colour palettes, Acne Studios is men's elegance packaged to perfection.

Riffing on streetwear with a quintessentially Scandinavian tone, the Swedish cult-label delivers its latest range of graphic prints and effortless summer style codes with enviable fluency.

Helmed by its founder - Johnny Johannson - since launching in 1996, Acne retains a consistent vision and point of view season after season, providing its customers with a continuity that many other luxury powerhouses lack; stilted by an endless game of creative director musical chairs in Milan and Paris year after year. And with this consistency comes integrity of concept and design that translates Acne's identity as an international export of the finest style that Sweden has to offer.

Masterfully riding the wave of Scandi-fever which has swept the global style-scene since the early 2000s, Acne stands head and shoulders above the competition as a beacon of independent potential among a sea of corporate heavyweights - a not-insignificant exemplum for Scandinavia's geopolitical position in the world at large.

Acne Studios SS18 is now available at UrlfreezeShops

writerEuan Smart
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