Story mfg. Harvest Inspiration From Mother Earth For SS22

Enamoured with the natural world around them, Story mfg.'s Saeed and Katy Al-Rubeyi continue to cultivate a world of fashion that blooms with inspiration from plants, animals and organic resources. For SS22's "Sandwich Friends" collection, the London-based brand exemplifies their dedication to forging a new pathway through the thicket of the modern day fashion landscape, propagating a fresh perspective with their charming and beautifully made garments.

Formed from a desire to create a fashion brand that refuses to forgo an authentic and kind approach to both fashion and business, Story mfg. offers an infusion of aesthetics and consciousness - creating a form of social activism to create a positive future.

Presenting a collection that is overflowing with the brand's ideological point of view and design nuances, for SS22, Story mfg.'s central aesthetic continues to centre around images of natural landscapes, the use of natural fabrics, organic dyeing techniques and handmade touches. Embroidered fruits, vegetables, flora and fauna cover knitted and crocheted pieces, while patchwork patterns, bold tie-dyed shirts and psychedelic graphics complement one another to build an engrossing world that charmingly draws you in.

Story mfg. ultimately place emphasis on honing techniques in a natural and positive way, utilising skills learnt through past experiments to harvest at a later date. An organic progression reflected in a fondness of organic aesthetics - a truly unusual thing in the fast-paced and ultra-futuristic world of fashion.