Fjällräven Mens

Since the ‘60s, Fjällräven has been setting the gold standard for outdoors gear. But it all began in Åke Nordin’s basement - revolutionising the humble backpack. Driven by a desire to fuse comfort with practicality, Nordin would eventually develop Fjällräven’s very first product. A far cry from his initial wooden-framed designs, this backpack boasted an aluminium frame that both supported the wearer, but also easily swallow up necessary gear. And the rest, as they say, is history. Now, Fjällräven backpacks continue to be regarded not only for their functionality, but also for their fashion factor. Available in a wide range of colours and sizes, they’ve adapted for the modern explorer, whose most adventurous journey might just be the daily commute. Caring for the environment - and those who traverse it - still remains at the root of Fjällräven. Its range of jackets, gilets and shirt jackets not only provide protection, but inspire and develop interest in outdoor life, in every wardrobe. But that doesn’t mean the adventure comes to a halt in your everyday wardrobe. Look to Fjällräven’s caps, belts and t-shirts to elevate your regular line-up, and keep the brand’s sustainable spirit alive no matter where you are, or where you’re going. Go on, grab the latest gear from Fjällräven, and we’ll see you out there.