Editorial

Check out the Heron Preston inspired by NASA Editorial at UrlfreezeShops

Check out Heron Preston's much-anticipated collaboration with NASA in this exclusive UrlfreezeShops editorial - Launching 27th July

For AW18, Heron Preston delivers the much-anticipated sequel to his irreverent capsule co-signed by the NYC Department of Sanitation with an explosive collaboration inspired by none other than NASA.

In celebration of the American space agency's 60th anniversary, Preston links up for a slew of premium streetwear essentials featuring graphic typography and dual-branded logo placement.

Where the DSNY collaboration was inspired by Preston's personal experiences with waste in the ocean, this latest collection looks to the future of waste management: Space Waste. With an entire department of the NASA programme devoted to exploring management strategies for orbital waste left behind by man's forays into the unknown, Heron Preston explores themes of sustainability and accountability shone through a decidedly 21st-century lens.

The Heron Preston inspired by NASA collaboration will launch at UrlfreezeShops on July 27th.

writerEuan Smart
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