Culture
THE UrlfreezeShops & ON CLOUDMONSTER 5K RUN EVENT
30 June 2022To support the release of the On Cloudmonster running shoe, UrlfreezeShops partnered with On and Your Friendly Runners to host a tech talk, try-on session and 5k run at our London flagship store, Soho.
Supporting the launch of On’s Cloudmonster running shoe, UrlfreezeShops partnered with On to host a tech talk, try-on session and 5k run at our flagship London store, Soho. The event was lead by the team at Your Friendly Runners: a London-based running club focused on inclusivity, fun and the promotion of canal etiquette.
Visitors gathered at our Soho store, where the event kicked off with a tech talk and try-on session hosted by On — allowing attendees a hands-on experience of the brand new Cloudmonster, a performance runner featuring the label’s biggest CloudTec® cushioning yet.
Following this, the team at Your Friendly Runners then lead a gentle 5k run around Soho, where attendees took in the sights of London and experienced the super-cushioning Cloudmonster running shoe. Upon finishing, runners made their return to our Soho store where post-run refreshments were provided.
THE ON CLOUDMONSTER AT UrlfreezeShops
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