The North Face CMYK - Launching 1st September
25 April 2019The North Face celebrates the four pillars of the CMYK printing process for their latest capsule collection - shot on location in Amsterdam and launching at UrlfreezeShops on September 1st.
The four pillars of the CMYK printing process, and now the foundations of a bold new The North Face collection, Cyan-Magenta-Yellow-Black feature prominently across a colourful array of carefully engineered textiles, deftly applied across a range of iconic TNF items.
Determined to adequately capture the vibrancy of CMYK in this new capsule, The North Face crossed the Atlantic and headed to Amsterdam; a city notorious for it’s ongoing dedication to streetwear style.
Local duo Meis Belle Wahr and Jip Merkies photographed a group of Dutch creatives including up-and-coming Dutch Grime artist Flavio Monterio aka Y’unglatte and festival photographer Rachel Ecclestone in striking locations around the city. Metro stations, shipping yards and skate parks delivered the vibrant backdrop for a collection that embodies The North Face’s lifestyle mantra: inspired by the mountains, made for the city.
The North Face CMYK capsule will launch at UrlfreezeShops on September 1st.
