WATCH: Action Bronson in Conversation with Samutaro @ UrlfreezeShops London

With our latest instalment of UrlfreezeShops Talks, a series where we bring cultural figures to our flagship stores for in-depth discussions, we invited Action Bronson to our London store for a discussion with Samutaro. The evening marked not only a celebration of Action’s collaboration with New Balance on the 990 v6, dubbed “Lapis Lazuli”, but through his illustrious, multi-disciplinary career.

The talk took us on a journey through his career right the way from culinary school to becoming a critically acclaimed rapper, as well as delved deep into the passions of Action Bronson including food, art, sneakers and exercise.