adidas Originals 'Never Made' - Register Now on UrlfreezeShops Launches

"Innovation is always grounded in history. Cutting-edge concepts are born from the archive. How can we design for the future without an appreciation for our past?"

This sets the agenda for adidas Originals' latest footwear project, Never Made, which seeks to unleash the creativity and imagination of adidas' design teams by reimagining archival adidas silhouettes atop pioneering new tooling options.

Featuring eight distinct silhouettes, the newest adidas Originals footwear concept provides a window into the brand’s design process. Tapping into three key decades of adidas archival design - the 70’s, 80’s, and 90’s – the collection explores the intersection of past and future, reinventing iconic silhouettes through the lens of the brand’s most innovative products.

The adidas Originals Never Made collection is now available for registration on UrlfreezeShops Launches.