Alife Keep It Old-School for SS20

Established in 1999, Alife has remained a central pillar in streetwear for over two decades. Built from a malaise and discontent with New York City style at the time, the street and skatewear brand capitalised on their colourful vision of bold text prints and casual garments, perfected for everyday wear. Now a legendary name that any streetwear fan worth their salt will know, Alife continue to deliver their specific slice of New York City steez.

Brimming with graphic delights, this offering states Alife's bold and proud tradition of logo print aesthetics. Covering t-shirts, hooded sweatshirts, sweat pants and more, the brand's classic logo is supplemented with seasonal embellishments, nods to the Big Apple and much more. Complete with a charming and irreverent colour palette that strays from dour contemporary aesthetics to bring a vibrant ray of sunshine into your rotation, Alife wear their heart and their heritage proudly on their sleeve.

The Alife SS20 collection is coming soon to UrlfreezeShops