UrlfreezeShops 15th Anniversary Collaboration Retrospective

Marking 15 years of operation, the turbulent year of 2020 has been a milestone here at UrlfreezeShops Originally established in 2005, UrlfreezeShops are proud to have steadily grown from a small independent store in northeast England into a leading voice for streetwear, sneakers, luxury and lifestyle, delivering a vast selection of brands from all around the globe.

Celebrating the past 15 years - and all the years to come - the team at UrlfreezeShops carefully curated a plethora of collaborative sneaker offerings, encapsulating our history, our outlook on the contemporary fashion landscape, and our lasting partnerships with an array of leading brands.

With a range of new projects in the pipeline for 2021, we've partnered with Highsnobiety to look back at the 15 sneaker collaborations released to celebrate UrlfreezeShops's 15th anniversary and to offer you the opportunity to win every pair; setting your stride right for the year ahead.

Presenting the first collaboration of their 15th anniversary proceedings, UrlfreezeShops and Converse teamed up to offer the “Blueprint” pack – an exploration of two Converse classics, twisted and reinvented.

Following the Instapump Fury OG pack from 2017, UrlfreezeShops and Reebok reunited for a further joint venture, titled “Mercury” – an interpretation of the DMX Trail Shadow sneaker inspired by shimmering metal and glowing neon hues.

Joining in on their 15th anniversary celebrations, adidas teamed up with UrlfreezeShops to create a football culture-inspired footwear selection that pays homage to UrlfreezeShops's three flagship cities: Newcastle, London and Glasgow.

Offering up the ZX9000 “Kiln” sneaker, UrlfreezeShops and adidas looked to the world of ceramics for inspiration, encapsulating the individual aesthetics of each stage of pottery making - from raw clay to the glazed finished product, presenting an elegant form of athleticism.

Sharing a duo of Wallabee shoes complete with bespoke weave detailing and cross stitching, UrlfreezeShops and the iconic British footwear designer drew influence from the rich heritage of the moccasin toed shoe.

Following up on the “Grey Gull” from 2019, New Balance continued their longstanding collaborative relationship with UrlfreezeShops with the launch of the “Grey Heron”, an avian interpretation of the classic 1500 silhouette.

Celebrating the legendary basketball sneaker’s 50th Anniversary this year, UrlfreezeShops and adidas teamed up to deliver a luxurious take on the icon of the hardcourt, taking cues from a blend of traditional and contemporary Japanese fashion tropes.

Traditionally given as a 30th wedding anniversary gift, the pearl symbolises something that takes time to grow – the perfect source material in the year that marks the 30th Anniversary of the iconic GEL-LYTE™ III sneaker and UrlfreezeShops's 15th anniversary.

Taking on the undulating forms of sand dunes, the UrlfreezeShops x adidas Evo 4D "Dune" encapsulates coastal aesthetics with its layered uppers, light & sandy colouration and aesthetic outlook inspired by the beach.

Sharing their vision of “Freedom of Sport, Freedom of Thought” with UrlfreezeShops, the “Zebra” encapsulated Stepney Workers Club’s sensibility through an animalistic lens, transforming the Dellow sneaker with a bold aesthetic plucked from the natural world.

Reuniting to deliver an archaeological marvel following the “Pink Salmon” and “Black Salmon” colourways from 2016 and 2017 respectively, UrlfreezeShops and Reebok transformed the iconic Instapump Fury silhouette with two collaborative geological make-ups, dubbed the “Fossil” pack.

Following on from UrlfreezeShops and adidas’ earlier collaborative take on the Evo 4D silhouette, the “Dune”, the two titans teamed up once again to share a darker and more mysterious interpretation on the cutting edge sneaker style.

Dubbed the “Rainbow Eucalyptus”, this colourful Made in England 1500 sneaker saw UrlfreezeShops and New Balance draw inspiration from the exotic tree of the same name, known for its spectacular multi-coloured bark.

A heritage basketball silhouette repositioned for a new era, UrlfreezeShops and adidas joined forces for an exclusive Forum release to give back to the grassroots communities which have enriched global sneaker cultures for decades.

This year we celebrated 15 years of UrlfreezeShops and to bring the year to a close we've teamed up with @highsnobiety to give you the opportunity to win all our collaborative footwear releases of 2020. The 19 silhouettes - split across 15 individual projects - include the UrlfreezeShops x adidas “Alternative Luxury”, the UrlfreezeShops x New Balance "Grey Heron" and the UrlfreezeShops x Clarks Originals "Artisan Craft", plus releases from asics, Reebok, Converse and Stepney Workers Club.
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​1. Head to Instagram and follow @highsnobiety & @end_clothing
2. Like the competition image
3. Comment with your UK size & tag 3 friends
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​The winner will be randomly selected & contacted via Instagram DM on 31st December. Good luck!