Culture
UrlfreezeShops & ADIDAS CELEBRATE A YEAR OF UrlfreezeShops MILANO
29 March 2024Heralding a year of UrlfreezeShops’s Milano statement store, the British brand teamed up with adidas for an evening of celebrations.
A year on from the opening of UrlfreezeShops’s statement store that sits a mere stone’s throw from Milano’s iconic Duomo cathedral, the British brand joined forces with German sportswear stalwarts adidas to honour the anniversary with a launch event and limited-edition UrlfreezeShops x adidas Made in Germany “Milano” sneaker.
With patrons, friends and UrlfreezeShops family joining us at the store on Via dei Mercanti, drinks were provided by Espolon Tequila and Venetian bites were served by Milano’s own L’altro Tramezzino, all to the soundtrack provided by Funclab Records’ Lalu.
UrlfreezeShops X ADIDAS MADE IN GERMANY "MILANO"
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