Here's What Happened at the UrlfreezeShops x Moncler Genius Palm Angels Launch Party in London

Setting the tone for the upcoming London Fashion Week Men's, Milan landed in London last night as UrlfreezeShops partnered with Moncler Genius to launch the latest Palm Angels collection from Francesco Ragazzi.

An exclusive guestlist of industry icons and streetwear loyalists were invited to venture deep beneath the streets of Camden, ushered down an industrial tower into a monolithic concrete warehouse to bear witness to the evolution of the Moncler Genius mission.

Continuing their 'One House. Many Voices' narrative, the UrlfreezeShops launch party marked the beginning of the Moncler Genius world tour, which will see the luxury-outerwear-turned-high-fashion-behemoth tour the planet with launch events for each of the 9 geniuses taking place across the world in the coming weeks.

With a sake-based menu of exotic cocktails and an impressive line-up of DJs the crowd gathered and took in the pieces of the collection as they made their way through the space on the back of a series of noteworthy artists, models, and stylists: a lowkey presentation befitting of the new collection, displayed in their natural habitat and worn by their intended audience.

Culminating in a rabble-rousing set from London's rising grime star, Octavian, the space came alive as the young rapper brought Francesco Ragazzi on stage and debuted new music for the crowd while a quintessentially Ragazzi fashion film was projected across the walls.

The latest collection from Moncler Genius Palm Angels is now available at UrlfreezeShops