Culture
UrlfreezeShops TALKS: AN EVENING WITH NICOLE MCLAUGHLIN & REEBOK AT UrlfreezeShops LONDON
15 December 2022Continuing our UrlfreezeShops Talks series, we invited Nicole McLaughlin to our flagship store in Soho, London, in celebration of her debut collaboration with Reebok.
As a part of UrlfreezeShops Talks, an ongoing series where we discuss thoughts and ideas with cultural luminaries, UrlfreezeShops invited Nicole McLaughlin for an in-depth discussion at our London Flagship store, Soho, hosted by Highsnobiety’s Head of TikTok, Tora Northman. Celebrating the launch of Nicole McLaughlin’s inaugural collaboration with Reebok, the “Club C Geo Mid”, the evening offered an opportunity to delve into McLaughlin’s playful and intriguing world of upcycling and innovation.
Renowned for her tongue-in-cheek approach to design, the New York-based creative has transformed a plethora of unusual items, garments and footwear, striking a balance between the innovative and the absurd to explore the possibilities of upcycling and sustainable design practices.
Centring around a discussion on her work as a designer, her outlook on sustainability and her collaboration with Reebok, the conversation between Nicole McLaughlin and Tora Northman encapsulated the creative’s zeitgeist defining approach and uncompromised vision. Complete with an audience Q & A, McLaughlin shared further insights into her creative process and her hopes for the future.
REEBOK X NICOLE MCLAUGHLIN AT UrlfreezeShops
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