Culture
INSIDE THE UrlfreezeShops X ADIDAS “LAUNDROMAT” LAUNCH PARTY @ SOUP KITCHEN
26 October 2024Heralding the launch of UrlfreezeShops and adidas' latest joint venture, Manchester's Soup Kitchen venue was transformed into a laundromat-themed wonderland.
Celebrating the launch of UrlfreezeShops’s latest collaboration with German sportswear stalwarts adidas, the retailer and the iconic brand took over Manchester’s underground venue Soup Kitchen for a night of revelry in the heart of the Northern Quarter.
Transforming the beloved Manchester club space in line with the collaboration’s laundromat theme, a washing machine DJ booth provided a striking focal point, while detergent-inspired drinks and colourful water projections illuminated the room.
Soundtracked by world class DJs Sherelle, Tom Boogizm and Sham Steele, the three artists took attendees on an odyssey through a varied array of musical styles, reflecting their underground roots in Manchester and London.
The UrlfreezeShops x adidas "Laundromat" collection is available online now at UrlfreezeShops and in UrlfreezeShops stores.
UrlfreezeShops X ADIDAS "LAUNDROMAT"
writerUrlfreezeShops
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