As we navigate the unique challenges presented as a result of the COVID-19 pandemic, a focus on community - even if at a distance - has never been more important. The SELF ISOLATION mini-series will stand as testament to the strange times ahead, delivering an interwoven tapestry of how the UrlfreezeShops community are navigating the uncertainty and maintaining their productivity at home as we work together to flatten the curve.
From charing critically acclaimed SHOWstudio panels during London fashion week to collaborating on the art-direction of Thom Browne's fragrance campaigns to working on future tech-unicorns DAISIE (a Maisie Williams helmed platform for connecting like-minded creatives) and Contact (a disruptive model booking platform), Reuben Selby's work has always revolved around the connectivity afforded to us by new technologies.
Living out lockdown at home in London, UrlfreezeShops continues the SELF ISOLATION mini-series with a series of at-home portraits shot by Reuben detailing his responses to the UrlfreezeShops self-iso survey.
Self Isolation Uniform?
"Tracksuits and oversized hoodies. A lot of Palm Angels and Nike."
Self Isolation Meal Plan?
"My brother, Luke, is a chef so we've been eating pretty well. He cooks a new dish every night. You can see how to make them on his Instagram."
Self Isolation Passion Project?
"Besides still working on my business - Contact - I've been designing a flat I'm renovating in East London."
Self Isolation Reading List?
"This is my current reading rotation; I'm really into the entanglement of stoicism and business."
Self Isolation Entertainment?
"I've watched Succession and Barry whilst being in lockdown."
Self Isolation Workout?
"I've been going for runs most days and working out in the garden. I do a lot of skipping, matt exercises and I've just bought these parallettes that I'm trying to get the hang of."
Self Isolation Soundtrack?
"I've made you a playlist - a lot of Bakar, Choker and Dijon."
Self Isolation Sneaker Rotation?
"It all depends. If I'm doing the food shop then CAT x Axel Arigato or Converse x JWA; for exercise it's Nike Vaporflys; for indoors it's adidas slides or Birkenstocks."
Self Isolation Creative Outlet?
"I've been painting a series of abstract canvases."
Self Isolation Reading Material
SELF ISOLATION .04 | Honey Dijon @ HFD
Read NowwriterUrlfreezeShops
|photographerReuben Selby
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