Editorial

THE UrlfreezeShops PRE-FALL EDIT - WOMENSWEAR

With the Women’s Pre-Fall campaign, UrlfreezeShops curates the latest trends and spotlights some of best brands of the moment to help refresh your new season wardrobe.

A woman wearing a black Arc'teryx jacket

Using the backdrop of UrlfreezeShops’s home-city Newcastle to set the scene, the editorial captures rugged landscapes, architectural silhouettes and the beauty of light, all underpinned by key seasonal colours, textures and patterns.

A woman wearing a black Arc'teryx jacket
A woman wearing a button-down Rohe shirt
A woman and a man wearing Arc'teryx outerwear
A PURPOSEFUL WARDROBE

Transitioning into a new season can be tricky for some, but Amsterdam-based label Róhe makes it easy with its collection of premium fabrications and clean-cut styles, bringing craft, innovation and artistic community to the world of womenswear. Take a moment for the label’s shirts, cashmere sweats and knitted dresses, designed in an array of seasonal colours that take the term elevated minimalism to a whole new level.

For the ultimate day to night look, mix and match key seasonal pieces like mid-length skirts from FAITHFULL the Brand and pair them with one of GANNI, Jil Sander, or Anine Bing’s graphic t-shirts. Find the perfect balance between streetwear and contemporary womenswear fashion and step into an OG Samba, UGG Tazz slide or a soft ballet flat from The Attico.

A woman wearing a brown Adanola hoody
A woman wearing a blue The Attico shirt
A woman wearing a black Anine Bing blazer
COLOURS OF THE SEASON

Despite the shift in weather that comes with the usual muted tones, the womenswear pre-fall editorial balances neutral palettes and bright bursts of colour, along with block prints, texture play and statement patterns. Wales Bonner brings warmth and colour into the new season with its fan-favourite knitted vests, complemented by athleisure powerhouse Adanola taking the use of colour by storm with a bright pop of red.

A woman wearing a patterned Wales Bonner knitted vest
A woman wearing a white Jil Sander t-shirt
THE LEOPARD PRINT REVIVAL

The leopard print trend shows no sign of slowing down as we head into the autumn and winter seasons. Evoking nostalgic memories of the '90s and early 2000s, introducing leopard print into your wardrobe is the perfect way to curate a contemporary, on-trend look.

If accessories are what you're looking for, then shop the latest leopard print must-haves such as the Bou Leopard bag from Scandinavian powerhouse GANNI.

A woman stood wearing a Wales Bonner patterned knitted vest
A woman wearing a white A.P.C. denim jacket
THE ULTIMATE LAYERING GUIDE

It’s safe to say that relaxed tailoring is central to women’s layering throughout the pre-fall season. Anine Bing, Max Mara and Acne Studios, to name just a few, showcase how dressing for the cooler weather has never been easier. Layer up with an oversized blazer over slip dresses for drinks with friends, or lean into contemporary trends by wearing a slouchy graphic tee and wide-leg cargo trousers.

Finding the best designer women's clothing for pre-fall weather couldn't be easier thanks to UrlfreezeShops's latest campaign, and don't forget to finish your looks with must-have accessories from Max Mara, Kimeze and JW Anderson.

A woman wearing a white denim jacket and skirt by A.P.C.
writerUrlfreezeShops
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