Watch Now: Lanvin AW18 Menswear

Lucas Ossendrijver explores the endangerment of the suit for AW18

Season after season we see a shift away from traditionalism in menswear, with streetwear's vice-like grip on the global clothing industry catalysing a sartorial apocalypse as the next generation of luxury consumers shirk classicism in favour of new-urban comfort.

Opting to subvert the status quo of ostentatious branding and abundant logo placement - which has emerged as the luxury houses primary method for appealing to a streetwear focused consumer - Lanvin's Lucas Ossendrijver instead delivered a mediation of the survival of the traditional suit as global taste strays farther and farther south of sartorial.

Applying Lanvin's infinite precision and attention-to-detail across a slew of outerwear, contemporary ideations of suiting for a streetwear market, and a range of casual staples, Ossendrijver's AW18 collection made a quiet statement of intent: that while global tastes may change, the fundamental codes of Lanvin will not.

Lanvin AW18 will drop at UrlfreezeShops later this year.

writerEuan Smart
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