How 'This Is Us' Star Went From Wearing Payless to Alexander McQueen McQ Swallow's quirky style. It’s crafted from pure cotton and detailed at the front with ‘MCQ’ for a white pop of branding. At the back, it’s embroidered with the classical statue head – complete with exposed yellow brain and text reading ‘MATTER’ – resulting in a piece you won’t be able to get out of your mind.