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Editorial

UrlfreezeShops CURATES: Cult Staples

13 September 2024

UrlfreezeShops curates a selection of men's outfits from brands with a meticulous approach to craft, materials and the finer details.

To many, the British countryside represents the everyday, the commonplace. However, through stopping and taking the time to appreciate it, its spectacular beauty can offer a sense of joy and escapism through the everyday. With the Cult Staples edit, UrlfreezeShops curates a selection of men's outfits that mirror this idea of beauty in the everyday, focusing on brands with a deep appreciation for meticulous craftsmanship, unique fabrics and garment silhouettes. Commenting on the edit, Elliot Adams, one of UrlfreezeShops’s Creative Stylists, said “with this project, the styling combines experimental design with everyday staples. It merges unique fabrics, bold silhouettes and unconventional colours with refined garments that nod to traditional menswear”.

SHOP THE LOOK

Slide 1 of 4
Kartik Research Patchwork Rugby KnitKartik Research Patchwork Rugby KnitOlive, Dust & Navy
Auralee Luster Plaiting Long Sleeve T-ShirtAuralee Luster Plaiting Long Sleeve T-ShirtLime Yellow
mfpen Straight Cut Jeansmfpen Straight Cut JeansStriped Blue
Diemme Movida Hiking ShoeDiemme Movida Hiking ShoeCapers Green Suede

The first look sees a Kartik Research Patchwork Rugby Knit layered over an Auralee long-sleeve tee, paired with straight-cut jeans from mfpen and Diemme Hiking shoes. Echoing the emphasis on elevated craft throughout the curated edit, a silk jacquard shirt from Hiroki Nakamura’s visvim is paired with khaki box pleat trousers from Sage Nation and suede Camion Mules from Our Legacy.

SHOP THE LOOKS

Slide 1 of 9
Visvim Silk Jacquard Copa ShirtVisvim Silk Jacquard Copa ShirtMulti
Our Legacy Box TeeOur Legacy Box TeeBlack
Sage Nation Box Pleat TrouserSage Nation Box Pleat TrouserKhaki
Our Legacy Camion MuleOur Legacy Camion MulePetal Dance Rough Suede
Auralee Quarter Zip SweatAuralee Quarter Zip SweatPurple
Comme des Garçons Homme Embroidered Logo Stripe ShirtComme des Garçons Homme Embroidered Logo Stripe ShirtSax, Navy & White
Jil Sander Plus Regular Fit T-ShirtJil Sander Plus Regular Fit T-ShirtWhite
Studio Nicholson Paolo Denim Volume PantsStudio Nicholson Paolo Denim Volume PantsFawn
Diemme Cornaro Hiking ShoeDiemme Cornaro Hiking ShoeDeep Forest Suede

Naturally, Auralee forms part of the curation — thanks to Ryoti Iwai’s obsessive approach to materials — with a purple quarter zip paired with Studio Nicholson denim volume pants, a striped Comme des Garçons shirt and Diemme Conaro hiking shoes. Continuing the theme of refined and elevated garments, A Kind of Guise’s Gusto shirt is layered over mfpen’s Leisure zip sweatshirt, paired with washed grey regular jeans from the Danish brand and Mizuno Wave Prophecy sneakers.

SHOP THE LOOKS

Slide 1 of 10
A Kind of Guise Gusto ShirtA Kind of Guise Gusto ShirtCrème Check
mfpen Leisure Zip Sweatshirtmfpen Leisure Zip SweatshirtBrown
Jil Sander Plus Regular Fit T-ShirtJil Sander Plus Regular Fit T-ShirtBlack
mfpen Regular Jeansmfpen Regular JeansWashed Grey
Mizuno Wave Prophecy LSMizuno Wave Prophecy LSSilver Cloud, Black & Opal Grey
Jil Sander Plus Mohair Knit SweatshirtJil Sander Plus Mohair Knit SweatshirtBlack
MHL by Margaret Howell Short Sleeve Flat Pocket ShirtMHL by Margaret Howell Short Sleeve Flat Pocket ShirtPale Yellow
MHL by Margaret Howell Simple T-ShirtMHL by Margaret Howell Simple T-ShirtSports Red
Sage Nation Malay Wide Leg TrousersSage Nation Malay Wide Leg TrousersBlack
Asics GEL-QUANTUM 360 VIIIAsics GEL-QUANTUM 360 VIIIIlluminate Yellow & Black

The fifth look, meanwhile, sees a Jil Sander mohair knit layered over a MHL By Margaret Howell shirt, paired with Sage Nation Maly wide-leg trousers and ASICS Gel-Quantum 360 VIIIs. Reflecting the edit’s emphasis on silhouettes, textures and detail, volume twill pants by Studio Nicholson are paired with a chunky MHL By Margaret Howell knit, a vintage denim Sage Nation jacket and Oakley Factory Team mules.

SHOP THE LOOK

Slide 1 of 5
Sage Nation Vintage Denim Jiji JacketSage Nation Vintage Denim Jiji Jacket
MHL by Margaret Howell Chunky Knit Slipover VestMHL by Margaret Howell Chunky Knit Slipover VestUniform Blue
Róhe Oversized T-ShirtRóhe Oversized T-ShirtBlack
Studio Nicholson Sorte Deep Pleat Volume Twill PantsStudio Nicholson Sorte Deep Pleat Volume Twill PantsCream
Oakley Factory Team Suede Chop Saw MuleOakley Factory Team Suede Chop Saw MuleNavy & Black
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