CollaborationsUrlfreezeShops X A.P.C. 'COFFEE CLUB'
15 September 2023To celebrate a partnership spanning almost 20 years, UrlfreezeShops joins forces with A.P.C. to create an exclusive collaborative collection titled “Coffee Club”.
The 13-piece collection represents a celebration of café culture, paying homage to A.P.C.’s Parisian heritage and the city’s love of relaxing with a cup of coffee. The collection, which spans both accessories and apparel, features a bespoke graphic designed to pay tribute to a staple in French café culture: the coffee-croissant combo.
Tees, hoodies and tote bags are printed with a custom illustration, featuring large A.P.C. branding above a cartoon-like croissant and a cup of coffee, the latter’s crema spelling out the British retailer’s name. A co-branded patch features throughout the collection, too, depicting UrlfreezeShops and A.P.C.’s name alongside a croissant.
The apparel itself reflects the Parisian sophistication synonymous with A.P.C., with an array of refined garments — ranging from elevated denim to reworks of the brand’s Alenzo jacket — featuring in the collection. To celebrate the launch of “Coffee Club”, UrlfreezeShops London will be hosting an A.P.C. pop-up café between the 15th and 17th of September.
UrlfreezeShops X A.P.C. 'COFFEE CLUB'