Editorial

Shop Acne Studios' Latest Drop of Scandinavian Essentials

Soft hues and clean lines

Isherwood Denim Shirt | Tent Denim Jacket

An intrinsic ability to make subtle, timely nods to industry trends without losing an ounce of the Acne DNA is the elixir which has catapulted Acne Studios from humble beginnings as a small-scale denim brand in Stockholm to a global luxury label with legions of international followers, celebrity customers, and an influence on global style that remains unmatched in the Nordic design sphere.

Riffing on streetwear with a quintessentially Scandinavian tone, Swedish cult-label Acne Studios delivers a meditation on graphic prints and bold logo placement with enviable fluency for SS18.

Helmed by its founder - Johnny Johannson - since launching in 1996, Acne retains a consistent vision and point of view season after season, providing its customers with a continuity that many other luxury powerhouses lack; stilted by an endless game of creative director musical chairs in Milan and Paris year after year. With this enduring consistency comes integrity of concept and design that translates into Acne's identity as an international export of the finest style and lifestyle that Sweden has to offer.

Masterfully riding the wave of Scandi-fever which has swept the global style-scene since the early 2000s, Acne stands head and shoulders above the competition as a beacon of independent potential among a sea of corporate heavyweights - a not- insignificant exemplum for Scandinavia's geopolitical position in the world at large.

Acne Studios SS18 is now available at UrlfreezeShops

writerEuan Smart
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