Behind the Scenes with J Rick for Nike Air Force 1 Gore-Tex

6 November 2019

Offering an insight into the making of J Rick's exclusive track for the Nike Air Force 1 WTR GTX launch, UrlfreezeShops visit the producer at his North London studio to discuss his inspirations and approach to production.

Joining forces to audio-visualise the winterised functionality of Gore-Tex, UrlfreezeShops and Nike enlisted North London-based musician J Rick to produce an exclusive beat inspired by the Gore-Tex AF1 collection for our in-store installation. Offering an insight into the producer's working practice, UrlfreezeShops visited the Essie Gang member at his studio and on-set to get a behind the scenes look at what inspired him in producing the exclusive track for the launch.

Listen to 'Edge' by J Rick here.