Culture
UrlfreezeShops & GCDS LAUNCH IN-STORE EXCLUSIVE COLLABORATION
10 March 2023Tapping the Milanese brand, UrlfreezeShops celebrated the launch of their in-store exclusive capsule with GCDS.
Celebrating the launch of their collaborative capsule collection, UrlfreezeShops invited GCDS to co-host an evening of drinks and music at their brand-new Milano store, nestled a mere stone’s throw from the city’s iconic Duomo on Via dei Mercanti, 21.
Cast in GCDS’ signature purple hue, the UrlfreezeShops x GCDS collection heralds the launch of UrlfreezeShops’s inaugural overseas store location, with the British brand settling in the heart of Italy’s fashion capital.
With music from Funclab’s Ayce Bio, and a plethora of cocktails, the evening saw UrlfreezeShops and GCDS launch their debut joint venture in style, inviting the city’s tastemakers and cultural vanguard to the store for a preview of the 10-piece collection.
writerUrlfreezeShops
share
