CultureUrlfreezeShops & SALOMON GRABBED A SLICE OF PORCINI PIZZA AT SCARR'S, NEW YORK CITY
19 October 2023Celebrating the upcoming launch of UrlfreezeShops and Salomon's collaborative XT-6 "Porcini" sneaker, the two brands took over a New York City institution - Scarr's Pizza - for the evening.
Stepping into New York for the first time, UrlfreezeShops linked up with Salomon and Scarr’s Pizza for an evening celebrating the launch of the two brand’s latest collaboration, the XT-6 “Porcini”. A modern institution in New York City, Scarr’s Pizza was the perfect place for UrlfreezeShops to host their first foray stateside.
Established by New York native Scarr Pimental in 2016, Scarr’s eponymous pizza spot quickly garnered city-wide, and international, acclaim for serving up old-school style New York slices. Regularly heralded as being the best slice in the city, Scarr’s has become a meeting spot for the city’s tastemakers, offering the ideal situation when you want an exceptional slice as well as a glass of natural wine. Combining organic produce and a penchant for vegetarian and vegan options, Scarr’s has quickly become the go-to for pizza fans across the city.
Taking over the pizzeria on Orchard Street in the Lower East Side for the evening, UrlfreezeShops hosted a private party and served up a special edition porcini pie inspired by their latest collaboration with Salomon. Available for one night only, the pie was on offer from Scarr’s infamous hatch, ensuring the general public weren’t to miss out on a new jewel in the Scarr’s crown.
Nestled within the old school aesthetic and neon-lit bar, the evening saw UrlfreezeShops celebrate their third collaboration with Salomon in style, with attendees soaking up the atmosphere of Scarr’s while enjoying a slice or two, a few drinks and taking away a fresh pair of the UrlfreezeShops x Salomon XT-6 “Porcini” sneakers.