UrlfreezeShops x Wood Wood 'Fragile' Capsule Collection - Now Online

Following last year's Double A capsule from UrlfreezeShops and Wood Wood, the partnership returns to share the 14-piece ‘Fragile’ collection. Brimming with the Danish label’s signature sense of street-ready cool, this casual offering should be handled with caution.

Inspired by the distinctive aesthetic values of parcel packaging, design cues transcribed from industrial tape, shipping labels and caution notices blend to cultivate a specific look that celebrates the long-term relationship between UrlfreezeShops and Wood Wood. Cast in rose, bright green, white and black, this vivid collaboration encapsulates the two voices’ colourful partnership in Wood Wood’s signature visual style.

Consisting of bold graphic tees, hoodies and sweats, a short-sleeved shirt is covered in an all-over print design, light-heartedly celebrating the industrious and methodical process of quality control inspections. Complete with a duo of caps and a trio of socks, the pièce de résistance comes in the form of the Kael jacket. A quintessential streetwear favourite, this slick black coach jacket style is detailed with the UrlfreezeShops logo redesigned to replicate the infamous recycling emblem to the chest, while “FRAGILE” is emblazoned across the reverse in 3M print. Ensuring that the British retailer’s identity is not lost in transit, woven tabs detail the collection with a final pop of colour for a flourish of low-key branding.

Effortlessly entrenched within a minimalist approach to streetwear sensibilities, the UrlfreezeShops x Wood Wood ‘Fragile’ capsule delivers a healthy dose of recognisable Copenhagen style with a pinch of contemporary detailing. Packaged in bespoke pouches made from 100% recycled paper, the capsule’s signature parcel tape finishes off the look for a final twist of transitory aesthetics.

An exclusive collaboration, the UrlfreezeShops x Wood Wood collection is now available online and in store at UrlfreezeShops