Jil Sander Proves That Less is More

Carrying the mantle of refined luxury minimalism, German label Jil Sander lands at UrlfreezeShops this season with a subtle offering of essential European style. Quietly elegant, the sophisticated aesthetic championed by the brand offers a nuanced combination of clean-cut silhouettes and bold branding. Founded in 1973 by the label's namesake designer, the fashion house is now helmed by husband and wife duo Luke and Lucie Meier.

Having worked independently at Supreme, OAMC and Dior, the prolific pair bring their expertise to the much-celebrated brand, offering a forward-thinking impression of minimalist codes for the modern age. Paying respect to the label's rich heritage and enduring legacy, the Meiers deliver a collection of classically minimalist garments with a twist of modernity and an inflection of their forward-thinking perspective.

Now based in Milan, Jil Sander encapsulates a characterisation of effortless cool and quiet charm. Presented in a colour palette of natural tones and monochrome, bold branding sits to the chest, back and hem of the label's garments, adding a touch of instant brand appeal. Taking classic styles and redefining them with contorted proportions, carefully placed typography and unexpected padding, this selection celebrates the label's instantly recognisable visual code. Staunchly European in outlook with turtleneck sweatshirts, long viscose coats and cropped trousers, Jil Sander maintains a charming continental spirit.

Carefully curating a sensibility that pays homage to Sander's original vision for the label, the Meiers employ their talents to cultivate a contemporary interpretation of the German designer's legacy. Cutting through the crisp and cold minimalist stereotype, Jil Sander showcases a warmth and richness of spirit, instilled through natural tones and an organic influence. Precise and desirable, the label's outlook remains unflinchingly dedicated to an exacting standard of excellence.

New to UrlfreezeShops this season, Luke and Lucie Meier's Jil Sander continues to showcase a vision of luxury indebted to the '90s minimalism code championed by the label's namesake designer. A celebration of toned down aesthetics, Jil Sander is certainly of the persuasion that less is more.

The Jil Sander AW19 collection is available online now at UrlfreezeShops