Editorial

UrlfreezeShops Debut: Unravel Project

"To create something new, you must first destroy"

Snake Skate Tee | Tour Slim Pant

Making its UrlfreezeShops debut for SS18, Ben Tavertini's label Unravel Project seeks to recreate the classics through deconstruction.

Having already garnered the support of a slew of famous names and famous at the forefront of the global style zeitgeist including Kanye West and the Hadid sisters, Unravel Project expertly blends streetwear details with high-fashion silhouettes.

With an experimental DNA and a deft ability to translate high concept runway styles to street-ready product on the pulse of urban-style, the future looks promising for this Milan-based label. Watch this space.

Unravel Project SS18 is now available at UrlfreezeShops

writerEuan Smart
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