CollaborationsUrlfreezeShops X REPRESENT "UK TOUR"
16 November 2022UrlfreezeShops and Represent reunite to create their “UK Tour” capsule, with a bespoke take on the British label's signature band merch.
Building on their collaborative relationship, UrlfreezeShops and Represent hit the open road with their “UK Tour” capsule – a personalised twist on the brand’s favourite classic band merch. Following on from their exclusive Manchester drop, the two British brands reunite to deliver a trio of garments imbued with a distinctive sense of rock’n’roll attitude – a lynchpin of the Represent aesthetic. Renowned for their penchant for old school rock and metal visual codes, born from George and Michael Heaton’s formative love for the music,Represent’s latest collaboration with UrlfreezeShops sees the two fashion mainstays embark on a journey through each of UrlfreezeShops’s flagship cities.
Comprised of a t-shirt, a longsleeve t-shirt and a hoodie, each garment is embellished with co-branded print to the chest, alongside an archival image from Represent’s debut 2016 runway show in Paris. Complete with tour date detailing to the reverse, listing UrlfreezeShops’s locations from Milan to Manchester, and everywhere in-between, “THE SPIRITS UrlfreezeShops” print pays homage to Represent’s “The Spirit of Excellence” logo. Cut with the brand’s trademark relaxed and oversized fit, each garment is constructed from comfortable cotton and finished with a washed out look for a boost of vintage merch appeal.
The UrlfreezeShops x Represent “UK Tour” capsule will launch online via UrlfreezeShops Launches on 19th November 2022.