Editorial

FOCUS ON: Outerwear

UrlfreezeShops champions this season's best outerwear offering, spotlighting the connections between luxury and more technically-minded labels.

and wander Check Boa Jacket - 5742281346-020
Moncler Masaya Down Jacket - 1A002-55-595zj-99

In recent years, the fashion zeitgeist has undergone a seismic shift, with the collective consciousness moving towards more technically-minded, outdoor-focused apparel. Brands that were once favourites amongst enthusiasts only have spilled over into ubiquity, now becoming fashion mainstays, dominating mood boards, collections and runways across the globe.

Fjallraven Expedition Down Heater Hat - 90663-550
Stone Island 40th Anniversary Detachable Inner Down Lined Jacket
Comfy Outdoor Garment Pond Cap
John Elliott 3D Polar Reversible Full Zip Fleece

At the core of this approach to garments is an emphasis on quality and performance, resulting in apparel that’s just as suited to harsh, unforgiving environments as inner-city exploration. With “Focus On: Outerwear”, UrlfreezeShops shines a spotlight on the brands at the vanguard of this outerwear fever, as well as tracing the connection between these labels and the more luxury-leaning brands adopting technical elements.

John Elliott Pico Puffer Jacket - H227F8951S
Salomon XT4 - I41772000
Goopimade Mountaineering Backpack
Junya Watanabe Man x Nanga Parka - WJ-J916-1-1

Brands like Goldwin, and wander and Salomon, who are all spearheading the outerwear movement, are showcased alongside high-end, luxury-minded labels, with AMIRI, Acne Studios and Givenchy all nodding heavily to the technical outerwear world. Elsewhere, labels like Stone Island and Moncler showcase the perfect fusion of high-end luxury and performance, with pieces that are meticulously crafted using technical materials and intricate detailing.  

Amiri Hooded Logo Windbreaker - PF22MOS015-001
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