Maison Margiela Present A Vision of Elegant Postmodernism For SS19

A bastion of high-end menswear, Maison Margiela's unrivalled sophistication has spoken to many since the brand's formation in 1988. Named after the label's Belgian founder and former-chief designer, Martin Margiela, the cutting edge purveyors of elegant European style continue to champion a subtle approach, founded in deconstruction and delivered with artistic intent.

Brimming with heritage, the Maison's rich history and impact across the high-fashion world is perpetuated now by its creative director, British designer John Galliano. Headquartered in Paris, Margiela's sleek and minimalist designs extend from the eponymous founder's reaction to the then contemporary dominant fashions. Rebelling against logomania to offer respite from overzealous branding, the Maison share their SS19 collection, elucidating their charming, classy and witty aesthetic.

Cast in a muted colour palette of grey melange, washed out navy-blue, deep black and gum rubber brown, neutral and natural tones prevail. Playing with proportion and turning branding on its head, Margiela present their oversized Mutiny Print crew sweat. Ripping through the label's signature numerical index, this unique sweatshirt destroys any semblance of identifiable branding. A celebration of anti-logos, the pullover sweatshirt captures the essence of Margiela's anti-establishment energy. Emblazoned with their tongue-in-cheek "Stereotype" patch, the label's sweat pants and zip-up hoody combination takes aim at classic garments with a subversive statement and an exercise of Postmodernism in action. With tongue firmly in cheek, Margiela wryly rearrange the way we view contemporary fashion.

Rendered with an air of classicism, despite their Postmodern tendencies, the SS19 collection from Maison Margiela celebrates the art of sophistication, topped off with the Replica Graffiti UrlfreezeShops Exclusive sneaker - a fresh take on one of the Maison's iconic designs. Detailed with hand-painted side panels and a rough'n'ready logo scrawl, this refined sneaker is elevated through ruination.

The Maison Margiela 22 Replica Graffiti Sneaker UrlfreezeShops Exclusive is available for registration now on UrlfreezeShops Launches and the SS19 Maison Margiela collection is available online now.