Martine Rose's Directional Vision Lands at UrlfreezeShops for SS19

Described by Martine Rose herself as "a bit of a love letter to London", the native design force celebrates her roots for SS19, paying particular homage to the music scenes which shaped her 90s youth.

Combining the designer's down-to-earth irreverence with UK garage and rave culture, Martine Rose's latest collection features nostalgic graphic tees, retro tracksuiting, and this season's answer to the statement Hawaiian print shirt.

Directional without falling into the esotericism of other designers of a similar ilk, Martine Rose captures the contemporary spirit of masculinity by shining it through the unfiltered lens of the real men around her and those she remembers from growing up. The result is a fresh and welcome voice in the menswear sphere that feels equal parts yesterday equal parts today and equal parts tomorrow.

Styled here with apparel and footwear from her recent collaboration with Nike, UrlfreezeShops is proud to welcome Martine Rose to the brand roster for SS19.