UrlfreezeShops X ADIDAS MADE IN GERMANY "MILANO"

Marking the 1-year anniversary of UrlfreezeShops Milano opening, UrlfreezeShops has partnered with adidas for a celebratory take on the “Milano” sneaker. The Milano sneaker originally released in the 1970s as part of the lauded “City Series”, representing a celebration of the world-famous city and its cultural significance.

The approach taken is one of refinement and subtlety, taking inspiration from previous partnerships — namely UrlfreezeShops and adidas’ Berlin and Paris sneakers — by stripping the shoe back and placing an emphasis on elevated detailing and craft.

The sneaker is made in Germany using premium, crisp white leather throughout, as well as accented with gold foil detailing for subtle contrast. Each pair represents an exclusive, 1-of-500 release, with unique numbering printed at the heel to signify the exclusivity.