Streetstyle: UrlfreezeShops The Ten : Nike x Virgil Abloh London Pop-Up
25 April 2019Hype City.
As an official Nike partner for the generation-defining collaboration, UrlfreezeShops has transformed the Kachette in Shoreditch, Central London, into an immersive gallery space which tells the story of Nike x Virgil Abloh's "The Ten", exhibiting each iconic silhouette and telling the story of its reconstruction by the inimitable Abloh.
A mandatory pilgrimage for all raffle winners looking to collect their sneakers, the Shoreditch-based pop-up space has become the temporary nucleus of international streetwear. With the representation of hype brands and labels at peak level, UrlfreezeShops documented some of the best streetstyle from the first collection dates.
Experience the space for yourself, and catch up with our coverage of the first and second collection dates.
Invest in a well-picked foundation of neutral basics for relaxed style options that integrate without the effort. Pair a modern blackout look with a pair of statement sneakers for an athletic-inspired finish. Key brands to shop include Acne, A.P.C., and Norse Projects.
Become fluent in Virgil's graphic language by opting for classic OFF-WHITE diagonals. Keep it moving by introducing some staple Japanese brands to your style rotation. Watch out for Undercover, Mastermind World, and Cav Empt for contemporary streetwear with global spirit.
Blaze a streeetwear trail by embracing the latest developments in sneaker silhouettes early on. Explore new styles each season to discover the latest way to elevate from the ground up. Alongside the Nike x Virgil icons, key silhouettes to experiment with this year include the Raf Simons Ozweego III and Balenciaga's Triple S.
Abloh's legacy was built by pushing premium streetwear into the upper echelons of high-fashion. Embrace conflicting references and develop an aesthetic of your own by pairing emerging streetwear with established luxury.
