adidas + KANYE WEST announce the YEEZY 500 'Blush' - Register Now on UrlfreezeShops Launches

Available for global distribution for the first time, adidas + KANYE WEST unleash the the YEEZY 500 'Blush'.

Slated for release at select retailers on April 14th, the sneaker dubbed 'Desert Rat' features an upper composed of cow suede, premium leather and mesh with nubuck accents. A rubber wrap along the midsole of the foot provides support and abrasion resistance with reflective piping details around the lace eyelets that add visibility in low-light conditions. The adiPRENE+ Cushioning absorbs impact and optimizes rebound while a rubber outsole provides traction.

A quintessentially YEEZY take on the chunky sneaker trend which has swept the scene in the wake of Demna Gvasalia's incumbent tenure at Balenciaga, the YEEZY 500 is a microcosm of the trends which informed it recalibrated for YEEZY's legions of die-hard fans.

The adidas + KANYE WEST YEEZY 500 'Blush' is now available for registration on UrlfreezeShops Launches.

For those wishing to take part in our separate in-store raffles, registration will open at UrlfreezeShops Newcastle and UrlfreezeShops Glasgow at 9am on Wednesday 11th April and remain open until 5pm on Friday 13th of April. Winners of the in-store raffles will be notified on Saturday 14th April and will be able to purchase and collect their sneakers between Sunday 15th April and Wednesday 18th April. Any pairs not collected on the allocated collection dates will be redrawn and offered to another raffle entrant.