Here's What Happened at the UrlfreezeShops x Nike x Off-White "Football, Mon Amour" Pop-Up in London

Yesterday, UrlfreezeShops partnered with Nike to take over Stepney Studios in London for the launch of the Off-White "Football, Mon Amour" capsule collection.

Complete with gymnasium pitch markings - upon which Virgil himself has played 5-aside while visiting London - the hall was transformed into a haven of football market stalls, distributing the collection to winners of the online raffle.

Launching in tandem with the FIFA World Cup, the capsule and pop-up were a celebration of the beautiful game and the subcultures and communities it creates.