Modern Tokyo: ASICS GEL-LYTE 3

Of all the sportswear brands with an affinity for Tokyo, perhaps none have links which run deeper than ASICS. Born in the heart of Japan, ASICS has remained a steadfast pillar of the high-specification sneaker scene for a near half-century.

Taking time to honour that legacy and the cross-pollination of tech, innovation, and style which binds ASICS to the Japanese capital, ASICS presents a fresh iteration of the GEL-LYTE 3 inspired by the frenetic energy of the city.

Arriving in a graphic collision of black and white - drawing reference to the renowned pedestrian crossings which keep the city moving day-to-day - the Modern Tokyo GEL-LYTE 3 reimagines the retro runner with streamlined precision. Forgoing the traditional materials mix of suede and mesh, this 2020 recalibrations places an elevated palette of leather and tech-based synthetics front and centre.

Combining elevated materials with ASICS' iconic style-lines and tried-and-tested GEL-LYTE tooling, the Modern Tokyo GEL-LYTE 3 is a story rooted in evolution. Synthesising the elements which make them unique, here ASICS have reached back into their archive and dialled up the details to present a future-focussed expression of the brands inimitable DNA.

The ASICS GEL-LYTE 3 OG 'Modern Tokyo' is now available for registration on UrlfreezeShops Launches.