Nike Pay Homage to the Air Presto's History with the "What The?"

The history of the Nike Air Presto is storied one. An instantly recognisable runner that has captured the hearts of many and stayed ever-present in the minds of sneakerheads around the globe, this neoprene-based silhouette - with its otherworldly aesthetic - remains steadfast in its influence.

"A t-shirt for your feet."

First appearing over twenty years ago at the Sydney Olympic Games in 2000, the shoe was designed by Tobie Hatfield with comfort, technical excellence and support in mind. Marketed as a "t-shirt for your feet", the shoe boasted the most up-to-date footwear technology at the time, quickly becoming a fan favourite out-with the sporting realm.

Two decades later, and a true lifestyle silhouette was born. The sneaker quickly became a celebrated style, complete with an extensive roster of mainline colourways, collaborations and unique make-ups to titillate and excite every kind of footwear fan. Reflecting on this impressive legacy, twenty-one years after its inaugural release, Nike present the Nike Air Presto "What The?".

A monument to the model, this eye-catching rendition of the instantly recognisable style sees the Beaverton brand take a trip down memory lane.

A monument to the model, this eye-catching rendition of the instantly recognisable style sees the Beaverton brand take a trip down memory lane, building a fresh make-up from stand out styles from the Air Presto lineage in true "What The?" fashion. Plucking elements from the "Unholy Cumulus", "Shady Milkman", "Brutal Honey", "Trouble At Home", and of course, the "Australia", this style serves as a wearable timeline of the fabled silhouette. The Nike Air Presto "What The?" is available for registration online now via UrlfreezeShops Launches.