Editorial

Balenciaga Fuse Luxury Tradition & Sportswear for AW20

Taking a subversive approach to contemporary design, Demna Gvasalia continues to steer Balenciaga through the new era of luxury with aplomb.

Renowned for exhibiting his subversive streak, Demna Gvasalia's time at Balenciaga has continued to showcase both his ability to transform the historic brand while simultaneously paying homage to its rich heritage and design codes.

Initiating his upheaval of the infamous high-fashion label back in AW16, this season sees the designer build on the minimalism and conceptual framework he has so carefully lain over the past four years.

Combining sophisticated suiting with luxury sportswear, Balenciaga's AW20 collection is brimming with a playful spirit that is exemplified by the garments' oversized and baggy fits. Luxurious facsimiles of football shirts nod to the devout fandom that can be witnessed throughout the world of modern fashion, while double-breasted suit jackets, adjustable suit pants and small leather goods maintain the brand's status as a purveyor of elegant luxury. Rounded off with their signature track suits, printed tees and bulbous sneaker silhouettes, Balenciaga's latest collection continues to offer the perfect reflection of contemporary menswear as it holds up a mirror to the world around it.

The AW20 collection from Balenciaga is available online now at UrlfreezeShops

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