Acne Studios is Menswear's Breath of Fresh Air for SS19

Extending the iconic face collection into trail-ready outerwear, Swedish label, Acne Studios return with more vibrant colours and their interminable Scandi-optimism for SS19.

Masterfully riding the wave of Scandi-fever which has swept the global style-scene since the early 2000s, Acne Studios stand head and shoulders above the competition as a beacon of independent potential among a sea of corporate heavyweights – a not-insignificant exemplum for Scandinavia’s geopolitical position in the world at large.

Revered for their light and optimistic take on menswear, borne of a celebration of amped-up normcore silhouettes, easy fabrication, and an intrinsically minimalist and uncomplicated DNA, Acne Studios returns season after season as menswear's breath of fresh air.

True to their roots, Acne Studios consistently deliver a light and fresh variation of contemporary menswear – a spirited provocation against the idea that “serious design” needs to be abounding in subtext or burdened with a wearying commentary on a world of ills and destruction. Sometimes great design can be just that: pure, unadulterated, well-designed clothes that people want to wear.

Acne Studios AW18 is now available at UrlfreezeShops