adidas Consortium x Juice NMD Racer - Launching 20th January

Kicking off another year of bar-raising sneaker collaborations, adidas has partnered with Hong Kong-based sneaker store JUICE to apply their distinctive visual aesthetic to the newest NMD silhouette: the NMD Racer.

Focusing on the NMD Racer's competitive running influences, this latest release combines trademark elements of JUICE’s identity with pure performance-led design to celebrate the form-meets-function philosophy of this future classic silhouette.

Featuring a sock-fit Primeknit upper, decorated with the iconic Alienegra motif in a reflective monochrome print, premium suede panels to the heel, and an eyestay for structure, the sneaker is finished with essential welded 3-stripes insignia and a branded heel-pull in the Alienegra font. The silhouette's signature BOOST tooling is rendered in a black-out colourway, elevated by a translucent outsole featuring running-inspired spikes.

A masterful infusion of style and substance, the adidas Consortium x Juice NMD Racer will launch at UrlfreezeShops on January 20th.